Our Story

LABDA:I began with a friendship, a song and a recent train journey home from work.

Forty years ago, music brought me and a friend together. We eventually lost touch, but when we found each other again, that connection was still there. We had our own families and lives, yet music continued to keep us close.

That friendship became the inspiration for Falling Backwards—and the first seed of LABDA:I.

I don’t consider myself musical. I had a story I wanted to tell, but no way to turn it into a song. Discovering AI music opened that possibility, and an experiment on the train home quickly became a personal creative project.

My curiosity came with scepticism. I had used AI professionally, where there are good reasons to question its capabilities. Exploring it creatively gave me a different perspective: I could experiment, make choices and discover what these tools might help me express.

The project grew from music into images, scenes and a full music video. Eventually, it became a 26-minute epic telling the story of my cancer journey, with room for humour, fear, uncertainty and the determination to keep going.

During a holiday, I had time to step back and think about what I had created. With AI’s help, I began exploring how it could grow. A personal experiment developed into a business idea, then grew arms and legs to become LABDA:I.

AI also helped me build the processes around the music: organising production, preparing releases and automating parts of the marketing. That gave LABDA:I a practical foundation, making it possible to take a personal creative project through to release and share it with an audience. My role grew to include shaping both the creative work and the way it reaches people.

At its heart, the creative element is human. The memories, words, feelings and intention come from people. So do the decisions about what feels right, what needs changing and what is worth sharing. The tools give someone like me a way to bring those ideas to life.

Different musical styles and genres offer different ways to tell a story. That freedom is behind LABDA:I's distinct artist identities: each provides space for another voice, mood or kind of expression.

One of my plans is to bring my mother’s poems to life through music. Her words remain part of her legacy. Giving those poems a musical form will be a way to share them with others while keeping her voice at their centre.

LABDA:I exists because these tools made it possible for me to express stories that mattered. What began with one song has become a continuing exploration of music, visuals and storytelling—and of what an ordinary person can create when they have a new way to begin.